Presentation on planning your u3a recruitment project

u3as have been sharing ideas with each other and coming up with resources to help the movement retain and recruit members during this time and beyond. This series hosts these resources in a toolkit for u3a members to use when needed. 

PowerPoint Presentation: Planning your u3a recruitment project


This guide is intended for use by your committee and any sub-committee or team that you set up to recruit new members. It also suggests how you might “relaunch” your u3a, post-Covid.

The purpose of the guide is to suggest how you can develop a simple and robust plan.

This guide is our first draft. We will be collecting feedback in Spring 2021 in order to create an improved version. Your experiences of using the guide are of vital importance. Please keep a note of your suggestions for improvement and send them to

There are a million models of marketing plans out there but hardly any which are designed for the unique nature of u3as.

This guide is in a PowerPoint format in case you want to work through it as a group.

It covers the main elements of a marketing plan, without going into too much detail – too much analysis can lead to paralysis.

You will find some worked examples of a Strengths/Weaknesses/Opportunities/Threats (SWOT) analysis, analysis of your target audience, where to advertise, ideas for publicity, action log and planning.

The examples are only examples. As the world’s greatest experts on your own u3a, you will almost certainly produce better ones.

Some of this planning can be carried out by your recruitment team. You might want to involve your whole u3a in some aspects.

Download the presentation

Download this presentation on planning your u3a recruitment project from our website. 

See the full series from the Recruitment Working Group in the Recruitment category.